編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | Methodology in Business Case Analysis( 10420EMBA509900 ) |
2 | 9-309-004 | Loews Corporation: Corporate Strategy as a Portfolio | Bower, Joseph L. | General management | Methodology in Business Case Analysis( 10420EMBA509900 ) |
3 | 9-314-C16 | Wanxiang Group: A Chinese Company's Global Strategy (B), Chinese Version | William C. Kirby;Nancy Hua Dai;Erica M Zendell | General management | Methodology in Business Case Analysis( 10420EMBA509900 ) |
4 | 9-612-048 | China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise | Sato, Vicki L.;Jaeker, Christoph;Solanki, Pooja Mehta | General management | Methodology in Business Case Analysis( 10420EMBA509900 ) |
5 | 9-614-059 | MediaTek: From Feature Phones to Smartphones | Shih, Willy | General management | Methodology in Business Case Analysis( 10420EMBA509900 ) |
6 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Methodology in Business Case Analysis( 10420EMBA509900 ) |
7 | 9-311-015 | The Tzu Chi Foundation''s China Relief Mission | Leonard, Herman B.;Chu, Yi Kwan | Other | Methodology in Business Case Analysis( 10420EMBA509900 ) |
8 | 9-510-025 | Monsanto: Helping Farmers Feed the World | Bell, David E.;Knoop, Carin-Isabel;Shelman, Mary | Other | Methodology in Business Case Analysis( 10420EMBA509900 ) |
9 | 9-706-447 | Cola Wars Continue: Coke and Pepsi in 2006 | Yoffie, David B.;Slind, Michael | Other | Methodology in Business Case Analysis( 10420EMBA509900 ) |
10 | 9-709-456 | Alibaba''s Taobao (A) | Oberholzer-Gee, Felix;Wulf, Julie M. | Other | Methodology in Business Case Analysis( 10420EMBA509900 ) |
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